Business in focus: Biteable
This inspired piece of tech allows anyone to create professionally developed videos in minutes.
A Hobart based business has found a way to make video production more accessible with a simple, innovative, online tool called Biteable. And the key to its success is its simplicity.
These days a digital presence is vital for businesses and to stay connected with networks, family and friends, and Biteable is helping make that a lot easier and more fun.
The online video making tool provides tutorials, examples, and templates to make videos online. The potential uses are endless, providing a platform to promote businesses, share ideas, help students make presentations or make something fun to share with friends. They even do it for free.
This inspired piece of tech allows anyone to create professionally developed videos in minutes and is the brainchild of three Hobart entrepreneurs: James MacGregor, Simon Westlake and Tommy Fotak.
While their audience is global, the talented trio are sharing their online product from a Tasmanian base. “I was born and raised in Hobart then moved to Melbourne, Sydney and the United Kingdom for work opportunities,” explains Tommy who then moved back here to start a family.
“Family life is important to all of us at Biteable” says Tommy of himself and his colleagues “Within our team we have eight young children so we are mindful of the balance between work and family life.”
The three Hobart men behind Biteable are creating waves internationally, and have just been invited to take a little bit of Tasmania to San Francisco, the home of start-ups and high tech corporations.
The Hobart entrepreneurs realised there was increasing demand for video content and that most businesses were unable to accommodate the costs to produce them. By delivering a DIY web-based video tool, a niche was found and is in high demand.
The innovation, usability and adaptability of the online video software is evident in their results. Biteable:
- has climbed to 680 000 users, with another 3 500 joining daily;
- are helping to create videos that generate a lot of attention, such as a Greater Minds’s video recently achieving over 34 million views;
- received $1.1 million in seed investment that has allowed them to hire six additional full time staff; and
- are continuing to receive national awards and are gaining an international profile for themselves.
Simplicity and adaptability are at the core of the tool. “It doesn’t matter if it’s a young student delivering a school assignment or a small business producing a presentation,” says Tommy.
If you’ve got start-up business idea which would be perfect based in Tasmania, check out the Business Tasmania website.